Senior Marketing & Information Strategy Consultant举报
1人
本科
8年以上
年龄不限
性别不限
微简历可投
职位描述
Acxiom Corporation is continuing the build out of a Strategic Consulting Practice Group. Critical roles exist in the consulting organization for marketing & information strategy senior consultants. The Strategic Consulting Practice Group is comprised of industry experts and recognized thought leaders who work in a team environment with Acxiom Solution Sales and Client Services Executives in formulating Customer Relationship Marketing and Business Intelligence Solutions to Fortune 500 Clients across multiple industry verticals.
These individuals will be key players supporting the sales and service delivery processes through analyzing client's customer information, analytics and business intelligence systems, business processes etc.. Acxiom's Marketing & Information strategy consultants provide fee-based consulting services for external clients and assist clients in maximizing their CRM effectiveness by leveraging on Acxiom's leading edge analytic technologies and techniques. Our marketing and information strategy consultants have experience and detailed knowledge in the best practice use of data to best meet the client's business objectives.
Duties and Responsibilities: - Maintain a current knowledge base on the latest best practices with regards to effective database marketing and the use of analytics to achieving marketing and business objectives.
- Assist Sales Representative in the presentation of our consulting products, services, and capabilities as they pertain to information intelligence, analytics and marketing strategy consulting.
- Research and develop an understanding of the client's business objectives.
- Outline and manage the execution of an initial analytic assessment with the client.
- Define a project strategy around analytics products and execution that provides the best path for optimal results towards the client's business objectives.
- Develop proposals including costs/timing, delivery of the project, presenting results and defining opportunities.
- Work with Acxiom's Research Analysts to prepare and deliver analytics products, interpret the results, and define next steps for the client.
- Articulating how the customer experience can be improved and better enabled by Acxiom technology and information solutions.
- Explaining how to improve customer data integration, analytics and modeling to help produce new customer insights and strategies.
- Help articulate the proposed customer data management solution and contextually tell the story as to how Acxiom seeks to partner with the client enable their success.
The ideal candidate for this position would have 5-10 years of experience as a marketing strategy, CRM, analytics or marketing technology consultant for a consulting firm or enterprise software provider with a focus on: analysis of customer data, analytics, market research, implementing CRM packages or the internal business equivalent.
Ideally, the individual will have a blend of corporate and consulting experience, specifically with a large consulting firm or a consulting division within a products and services company. A college degree is required. Experience in business case development is a plus as would be a strong understanding of Information Technology. Must have exceptional communication skills and the ability to interface with senior executives with confidence and clarity.
The position would require substantial travel (~50% - 60%).